New Styles

New limited edition styles in our little ole' Etsy shop.

p.s...
In case you missed this write-up on M.I.S.S....check it out here
And if you haven't seen David Lynch's "Wild at Heart", do it... do it now.

Watching: Play Misty for Me

I screamed. I laughed. At times I almost fell asleep, but all in all... worth it for the sheer campiness. It was Clint Eastwood's directorial debut afterall and filmed in the beautiful California coastal town of Carmel, where Eastwood would actually become mayor in 1986 (it's true!).

Renegade Craft: This Weekend!

We are super excited to be at the first ever Renegade Craft Fair in LA. We've made a bunch of new styles...Every Little Counts boy briefs! Limited edition prints! One of a kind pieces!

Besides us, there will be over 200 artists...from clothing and accessories, to stationary and concert posters, with everything from bath products and ceramics in between.

Interactive workshops and demonstrations with Reform School, The Urban Craft Center, and Swap-O-Rama-Rama.

Sponsored by LA Weekly, Etsy, Pabst Blue Ribbon, Venus Zine, Juxtapoz, and the California Market Center.

FREE admission!

We will be in booth 124 near the elevators. If you are in the area you should definitely stop by to see us. We would love to see you!

Channeling Kelly LeBrock

Remember when working out was sexy? Jane Fonda? Olivia Newton-John? Kelly LeBrock?
Introducing, our newest style...
"Let Me Hear Your Body Talk" crop top, Every Little Counts, $25
also featuring:
Black Running Shorts, American Apparel, $22
Black & White Boy Brief, American Apparel, $13
Black & Yellow Running Shoes, Nike, $72
Black & Whit Thigh-High Socks, American Apparel, $15

Happy 4th of July!

This card came in the mail today from my mom. You can't tell from the photo, but there is an actual embroidered hanky folded neatly inside the front flap of this card. My mom has a never ending supply of vintage cards- she collects them, among other things;) I used to get embarrassed when I was a kid when she would give my friends these "old" birthday cards that I thought were out-dated and lame. Of course, now I love them, smiling each time I get one in the mail.

And now speaking of the holiday weekend, the above photo was actually taken July 4th, 1980. Isn't my mom's gingham top absolutely adorable? I am lucky enough to have it now- since I, too, have made a little hobby of collecting things. This is just one of the many pieces I have of my mom's from back in the day. I love when I actually stumble upon pictures of her wearing the pieces that I now own...it just feels special. Maybe I will wear this top tomorrow- looks perfect for a picnic!

p.s..I've just added a new piece to the vintage shop... also my mom's and also very picnic- perfect. Check it out here

Every Little Counts Summer Looks: Vol. 1

1. My Heart is Captive tank by Every Little Counts, $26
2. Kimchi Blue Two-Tone Cloche, Urban Outfitters, $19.99
3. Ginsberg Shorts by Lover, $93.00
4. The Clutch in Black by DNTX, $42
5. Chain and Bow Bracelet, Urban Outfitters, $16.99
6. Ecote Leather Rope Sandal, Urban Outfitters, $19.99

1. My Heart is Captive V-neck by Every Little Counts, $32
2. Grandpa's Pocket Watch Necklace, Urban Outfitters, $28
3. Woven Picnic Basket by Hello Victory, $33
4. Red Espadrilles, Old Navy, $15
5. Cable Knit Zip Hoodie, Old Navy, $29.50
6. Linked Leather Belt, Forever 21, $8.80
7. Destroyed Denim Cut-off Shorts, American Eagle, $34.50

The nautical look seems to take the world by storm every summer and this year is no different. I've decided to put together a few affordable looks using our own "My Heart is Captive" tee, which was inspired by lovesick summers by the shore, dreaming off into the distance. Being a total Francophile, we said it in French, of course :-)

Jena Ardell: Summer Love

I'm a romantic, a dreamer...nostalgic and sentimental to no end. So when I stumbled upon Jena Ardell's photographs at the recommendation of Denise at The Swelle Life, I was instantly smitten.

"For me, it’s all about “transporting people back in time”. When someone looks at my Polaroid collection, I want them to feel as though they stumbled across a box of old photos in their attic. I want my images to be the good ones they set aside before they put the box back where they found it."

-Jena Ardell in an interview with Feaverish Photography, read more here

For more of her work, check out her website